DOUBLE R RANCH  
 

Double R Ranch is an exceptional quality premium beef brand from the heart of the Northwest. The "Double R Ranch", itself is located in the Okanagan region of Washington state and is named in tribute of Agri Beef Co's founder, Robert Rebholtz, Sr. The ranch sits on over 100,000 pristine acres and is not only recognized for its raising of high quality cattle, but also for its commitment to animal well-being and environmental stewardship, the preservation of this picturesque land and native wildlife, and the recycling of resources to create a model of sustainable beef production that can be passed on to future generations.

While not all cattle originate from the ranch, the Double R Ranch is the "heart and soul" of the brand. Double R Ranch Northwest Beef represents the vision of Robert Rebholtz, Sr. and his dream to produce the highest quality meat products here in the Northwest. All the ranchers that raise cattle that ultimately carry the Double R Ranch brand name share the same pride and commitment to their livestock and to their way of life as Robert Rebholtz, Sr. did. They are focused on producing the highest quality beef for your enjoyment.

What does this mean? Only premium beef that meets exacting criteria carries the Double R Ranch brand name. Double R Ranch Northwest Beef is hand sorted and includes only USDA "Choice" quality grade and higher. It is the premier NW beef brand.

At a time when much of the beef industry was consolidating in the Mid-west, one company dared to think differently. What began as a small family-owned livestock company called Agri Beef Co., now includes all aspects of beef production including AB ranching, AB Livestock and AB Foods (processing, sales, and marketing). It is still family-owned and through the coordinated effort of all parts of this unique supply chain, Agri Beef Co. has put together a new model for beef production - one focused on quality and consistency in very step -- Double R Ranch Northwest Beef is the embodiment of this vision.

Double R Ranch "Signature" beef includes only the top 1/3 of USDA Choice Grade beef marbling scores. It is the highest quality USDA approved "Choice" beef program in the nation.

Sales Information:

Foodservice: Full assortment of fresh beef cuts.

Retail: Complete assortment of fresh beef cuts. Regional program developed for retailers that require "exclusive" arrangements for marketplace differentiation. Full merchandising support.

Convenience Products: Quick Chef Marinated Products, Pre-formed "specialty" hamburger patties, frankfurters, battered finger steaks.

www.doublerranchbeef.com


*Plated photo courtesy of The Beef Checkoff.